The property started as a nightclub called Pair-O-Dice that opened in 1930, then The Ambassador Night Club in 1936 and was renamed the 91 Club in 1939 for its location on US 91. It was subsequently rebuilt and renamed the “Hotel Last Frontier” in 1942. On April 4, 1955, it was renamed the New Frontier, following a modernization of the resort.
The Last Frontier Hotel & Casino, (later renamed the New Frontier) was the second resort that opened on the Las Vegas Strip and operated continuously from October 30, 1942 until it closed its doors for good at 12:00 A.M. on July 16, 2007.
The resort had the distinction of hosting Elvis Presley’s first Vegas appearance in 1956, and the final performance of Diana Ross and The Supremes on January 14, 1970.
The building was demolished on November 13, 2007. In 2007, A new hotel casino, tentatively titled the Las Vegas Plaza, was proposed to be built in its place but those plan were scuttled in 2011.
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